For years, millions of Americans have watched the entertainment industry drift further from the values they hold dear. Super Bowl halftime shows—once a celebration of broad American culture—now feel like productions designed for coastal tastemakers rather than the rest of us. Most conservatives have simply tuned out. Why bother complaining when nobody in charge seems to care?
But this weekend shattered that assumption. When given an alternative that actually celebrated faith, family, and freedom, Americans responded with their wallets. The music industry noticed. (They had no choice.)
From The Post Millennial:
In the wake of dueling Super Bowl halftime performances on Sunday night, Kid Rock’s cover of Til You Can’t has overtaken Bad Bunny’s DtMF for the top slot of iTunes. Kid Rock’s rendition of the song sat at the top slot as of Monday afternoon, with the original version of the song, performed by Cody Johnson, sitting at number two. Bad Bunny’s DtMF, the title track off his latest album, sat at number three.
The NFL’s handpicked halftime star got bumped to third place by a country song performed at an alternative show most mainstream outlets ignored. That’s not a fluke. That’s a statement.
Faith, Family, and Freedom Take Center Stage
Kid Rock closed his performance at Turning Point USA’s “All-American Halftime Show” with a rendition of Cody Johnson’s “‘Til You Can’t” that included an additional verse. The lyrics didn’t tiptoe around faith—they embraced it directly: “There’s a man that died for all our sins hanging from the cross / You can give your life to Jesus and he’ll give you a second chance / ‘Til you can’t, ’til you can’t.”
Try finding that message at your average Super Bowl halftime show. You’ll be waiting a while.
Kid Rock released a studio version at midnight, crediting Cody Johnson and songwriters Ben Stennis and Matt Rogers for their blessing. “It really is one of the best written songs I have heard in a long time and NOTHING is more powerful than a great song in my book!” he wrote on social media. No ego. Just gratitude and respect for the craft.
A Country Music Surge
Here’s the thing: Kid Rock’s success wasn’t isolated. The iTunes charts revealed a broader country music uprising. By Monday afternoon, Gabby Barrett—another TPUSA performer—saw “The Good Ones” climb to fourth place. Her hit “I Hope” landed at sixth.
Bad Bunny’s catalog? Sliding downward. “Tití Me Preguntó” dropped to fifth. “NUEVAYoL” fell to eighth. Despite Apple’s aggressive promotion of the rapper, he couldn’t hold the top spot once Americans had something else to support. Funny how competition works.
Viewers Vote With Their Wallets
The viewership numbers tell their own story. TPUSA’s broadcast became the second-highest watched YouTube livestream in history—and the highest ever in the United States. At its peak, 6.17 million people watched simultaneously on YouTube alone. Across all platforms, total viewership exceeded 25 million.
No NFL partnership. No billion-dollar promotional machine. Just Americans choosing content that reflected their beliefs.
At Kid Rock’s Nashville bar, fans packed the venue to watch together, belting out every lyric. Similar scenes played out in living rooms nationwide. Conservative commentator Benny Johnson captured the moment perfectly: “We have the power to change culture.”
What This Means Going Forward
The iTunes victory proves something media gatekeepers desperately want to deny: traditional American values still command a massive audience. When given options that honor their beliefs instead of mocking them, conservative consumers show up. Enthusiastically.
This wasn’t just about one song or one halftime show. It demonstrated that the infrastructure for alternative entertainment is growing—and the audience is absolutely there.
For too long, conservatives have felt like outsiders in their own culture. Events like the All-American Halftime Show suggest that era might finally be ending. One download at a time.
Key Takeaways
- Kid Rock’s “‘Til You Can’t” surged to #1 on iTunes, overtaking Bad Bunny after the TPUSA halftime show.
- Multiple country songs from TPUSA performers climbed the charts simultaneously, signaling broader audience demand.
- The All-American Halftime Show drew over 25 million viewers across platforms without corporate backing.
- Conservative audiences proved they can shape culture when given entertainment that reflects their values.
Sources: The Post Millennial, Breitbart
